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Nicole Holland Show Notes Nicole Holland is the host of two hot podcasts; The Business Building Rockstars Show & Get Guest Ready, Nicole Holland helps subject matter experts increase their visibility exponentially through podcast guesting to create greater impact, influence, and income. We’re about to find out why industry super-stars consider her a genius at what she does! Most passionate about I’m like all over the place…I started my business a few years ago and it’s been an amazingly incredible journey. Right now I’m working on the thing that really launched my business a couple of years ago and that’s called the Business Building Rockstar Summit. It’s an annual online event. In December 2014, I quit my job as a correction officer and I didn’t know what I was going to do, I just knew I’m not going to do that anymore. I didn’t work much with the internet. As a correction officer, I dealt with crises, removed children, and I was a foster-parent. I was living a life that did not blend well with social media or with being publicly exposed. But I knew I had to learn fast. I was looking for what would be right for me, and on November 1st 2015, the Business Building Rockstar Summit began and that’s where I got on the map where people started listen to me. That’s where business stopped being so difficult and I got to attract people, rather than chase people. The kickoff party, which is a live Facebook Live event actually happens on October 31st, 2 p.m. eastern. This year, the summit is running for 10 days, November 1st to the 10th. It’s four sessions a day and they are all being live streamed. In the last two, they were prerecorded. This year, it’s all happening live. Very, very exciting! Since I quit my job in December 2014, I  have not actually taken any personal time, so after the summit, I’m taking a couple of weeks off and I feel I’ve got to sit down and really clarify my plan because I’ve just been running on auto pilot and I think that’s something a lot of entrepreneurs do. In 2018, I’ll be continuing as a podcaster. The summit may become a live event in person, and I’m also looking for my first book to come out on this year. The company At the time of the summit, I didn’t even know what a podcast was. I decided that I wanted to be the person that I was searching for when I quit my job, which was the trusted adviser who would just listen and point me in the right direction, and I couldn’t find that. Any one I turned to, I felt was kind of telling me “how to be them…” So I thought I would be that person that brings together all the resources for somebody who can come and check different options. So I went on a quest to find 30 experts on different strategies. The expert I was directed to regarding podcasting was John Lee Dumas, and I interviewed him on how to start a podcast, and after the interview he said, “you know, you’re pretty good at it, have you thought about podcasting….?”  So I took his advice and after the summit, I joined his program “Podcasters’ Paradise” and the rest is history. I’ve fallen in love with podcasting. And I found a huge different between interviewees. And I started to write a book about podcast guesting. And I started to work with people and helping them book podcasts. Nicole’s best advice about approaching the customer I don’t think enough people talk about the right customers approach. When I started my business, I was attracting the wrong people because I wasn’t sure of my values then. I just asked people, how can I serve you? What can I do for you? I can do that and that, I can, I can, I can… and what I learned from that is that is I have to know what I enjoy first and foremost and to say “these are the things that I love to do and if you would love my support with this, I’ll go above and beyond for you, and these are my boundaries.” I learned to not take just anybody on. I love my clients and one of the tests for me today is do I really want...