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Mike Alton Show Notes Mike Allton is a Content Marketing Practitioner, award-winning Blogger and Author in St. Louis, and the Chief Marketing Officer at SiteSell. He has been working with websites and the Internet since the early ’90’s, and is active on all of the major social networks. Mike teaches a holistic approach to content marketing that leverages blog content, social media and SEO to drive traffic, generate leads, and convert those leads into sales. Most passionate about Today, I’m focusing on blogging, social media, and mailing, and how they all work together. How a business, large or small, or an independent blogger can use working with me to grow an audience, establish their authority, and achieve real business results. ’m working on a combination of a book and a course with a public group. I want to help my clients in a more structured approach. The company I started the Social Media Hat back in 2012. At that time, I had been building websites, and as part of that website business, I was blogging about social media marketing in order to give my prospects and customers helpful information. It didn’t attract people who needed websites, it attracted people that already had website and wanted to learn about their social media opportunity. So, as a result, I wasn’t growing my online business, but I discovered that I like to write and I like to teach people how to use social media blogging. I realized that the content doesn’t help to sell websites, however I decided to create a site about social media blogging and that what I did. I’ve used my site as a testing ground for anything related to online marketing. I execute the test and write about it and I found out my audience really appreciates those kinds of insights. And in the meantime, I was experiencing making money through the website and I tested that as well. Affiliate relationships, Google AdWords, Display ads, and many other monetization techniques. The most successful way to make money is to have a product that can you sell a lot of, so it can scale. The customers I have a couple different customers. It’s mostly small business owners that want to learn about social media. In terms of paying customers, there are affiliates readers that read about the tools and services and who want to subscribe to the tools I’m writing about through my affiliate link. The other type of customers is people that want to be taught and work with me as a consultant. Mike’s best advice about approaching the customer The best approach that I advise to startups is not only listen to your customers but look to open new opportunities. To invite your customers to say something and ask customers for feedback and ideas. Joey Coleman who is an expert in  customer experiences and turning customers into raving fans, is talking about the actions that you, as a business, need to take throughout your customers’ first hundred days. For example, let’s say you have an online course of six modules; you might want to follow each customer that just finished the first module, send them the main takeaways they should achieve, and ask them specifically to response. The best time to reach out to customers is the moment they achieve their first success as a result of something you taught them. Biggest failure with a customer It’s about trying to expand my business through an outsourced development firm, and serve customers better as well as serve more customers. It started well, but after a year or so, something happened. A lot of problems popped out and then they didn’t provide any projects. However, I had already paid for all these projects.  I tried to fix things and save the projects, but it was too late. It was unrecoverable. Customers were demanding refunds and the business failed. Completely. I failed in managing my growth. Biggest success due to the right customer approach or focus A few years ago, Google+ Hangouts was very...