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John Nemo Show Notes John Nemo is an Online Course Creator and Bestselling Author who helps Business Coaches, Consultants and Small Business Owners generate quality leads, build their client base and increase revenue using digital marketing platforms and tools like LinkedIn and Webinars. The author of 7 books, John is a former Associated Press Reporter, Award-Winning PR Director and Social Media Consultant based in Minneapolis, Minnesota. John has personally rewritten LinkedIn profiles for A-List Entrepreneurs including Chris Brogan, John Lee Dumas, Bob Burg, Jairek Robbins, Ray Edwards and many others. In addition, John regularly guest blogs for Inc. Magazine and American City Business Journals, and his work has also been featured in The Huffington Post, Business Insider and many other publications online. Most passionate about  What I’m most passionate about today started in the 1970s; both my parents were teachers. The ability now to teach others if you’re a consultant, coach, entrepreneur, small business… Teaching today really sells my focus in creating online courses teaching consultants, coaches, entrepreneurs and small business owners how to grow their business online through LinkedIn, webinars copy writing, email marketing. Being a fan of storytelling… the opportunity we have now is that the classroom is now global. You’re in Israel, I‘m in Minneapolis, Minnesota in the US, We’re talking, we’re connecting, we’re sharing information and ideas. The opportunity is really limitless for you and for me. It freezes up time. I have a wife, three kids, and a “wild” dog named Rosie, and I want to spend as much time as possible with them and what’s really neat about the world we live on today is you can automate and put on demand most of your business, without sacrificing the quality of customer service or one on one interactions. That is what I’m passionate about, finding a business that is built around the life I that want to live. I’m able to be with my kids and wife, work from home and yet, have an impact have an influence with teaching and training others through online courses. The next step I’ve got a few tricks at my sleeve here… the online course I have had for some years now, called LinkedIn Riches… a training on how to use LinkedIn for sales and marketing, I just launched a new course called, Webinars That Work, and that’s all about how to use webinars on demand, automated webinars to reach a global audience to sell your product and service. Next is going to be probably another book, I’ve written seven books and I’ll probably get into email marketing and all forms of digital marketing. I also want to talk a lot about mindset and motivation, I think that’s really a key for a lot of audiences that interact with, which is small businesses, entrepreneurs, coaches, consultants. A lot of us work in isolation. It’s great to work from home and not be in an office or in a corporate setting, but you can struggle with your mindset, with your motivation, with not believing in yourself, comparing yourself to somebody else profile. Where I have had the most impact when I’ve seen the greatest reward in my business is really being authentic and transparent with people. The more authentic we are, the more real we are with people, especially in today’s world; the more people trust us, the more they like us, they know us. It becomes easier to sell my products and services to people when I share some of my struggles and weaknesses. Because they feel I’m real. John’s best advice about approaching the customer Your biggest advantage in the marketplace is you! Your biggest advantage in winning new clients when you’re doing marketing online, with Facebook, with LinkedIn, with Webinars, with podcasts, with books; any kind of content you create, is you. Your unique personality, your unique journey, your unique story. We all want to attach a narrative to someone. Once you tell me your story, once we can...