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Marc Guberti Show Notes Marc Guberti is a teenager entrepreneur, digital marketing expert, and author. He is the co-founder of Teenager Entrepreneur a movement that educates and empowers teens worldwide with the knowledge they need to become successful entrepreneurs. From Marc’s website, about me section: MY LIFE GOAL: Through my work, I will positively impact the lives of over 1 billion people within my lifetime. I will pave the way for more teens to embrace their dreams at an early age. My work will continue to positively impact the lives of others well beyond my time on our planet. Most passionate about One of the things I really love to do lately is interview people. I organized my Content Marketing Success Summit earlier in June. I’m also organizing my Productivity Virtual Summit from September 18th to 25th. The goal is to ultimately interview more than 365 people, because John Lee Dumas (JLD host Entrepreneur-On-Fire podcast) does that now, and I would really love to surpass that, because all the knowledge and all the fun of it are absolutely amazing. So, interviewing people is the big thing I’m doing right now, and I also creating a lot of content to my blog, so basically providing even more value to my audience. What is your next step? My future path will obviously be pursuing all of these things and also writing a book about everything I learned from the Content Marketing Success Summit that I organized, so I would say that basically where I’m heading is just a continuation of what I’m already doing. Your Company I view myself as a personal brand, which means everything goes under my name; it’s me providing value to business owners and anyone else who want to grow and concur with the digital landscape like get all the Twitter followers, Facebook lives etc. And also be super productive, so that they are getting all these results in the digital landscape and they are able to focus their time on the most important things. So, constantly providing that knowledge in forms of courses, books, and coaching, that’s the business model of my company. I keep the financial reports to myself. I come out with performance reports saying, these are the goals that I want to accomplish and then I track my journey each month, share with everyone what I learned, how I messed up, how I succeeded, so everyone keeps me accountable, which is part of my big goal to inspire other people to create bigger goals to themselves. I definitely see myself as a business; a personal brand and a business, in my eyes, is the same thing. Who your Customers are ? My customers consist of people who read the social media articles, who read the content about getting more blog content; they’re doing everything they can to grow their businesses online and to tap into that wire audience. That’s the focus of who I’m reaching out to, someone who is taking social media and blogging seriously and wants to get more results for their business. Assuming you have no customers at all and you’re wondering how exactly do I start, first look at your products and services and ask, what am I offering? What are the things that I want to focus on? And then it’s up to finding people who would want your product or service, which will mean going to social networks see who is interested in the topic of your product or service, so for a training course on Twitter, for instance, I’ll be looking for people who are sharing the Twitter marketing articles, who are engaging with other people who share Twitter marketing articles, I’d look for people who follow other people in my niche who provide similar information. Marc’s best advice about approaching the customer With the customer and a business, I feel that a lot of people see it as an exchange; the customer gets value and gives money; obviously you want to see it as you’re giving value to the customer. More in value than they will ever pay for. But you have to go a little deeper, and...