BROADCASTS.com

Jeff Bullas Show Notes Jeff is a digital entrepreneur, marketing blogger, keynote speaker, digital strategist, consultant and bestselling author. He works with companies and executives to grow their online personal and businesses through social, digital and marketing automation. His blog receives over 5 million visitors a year and is found at jeffbullas.com and has spent most of his business career involved with information technologies, telecommunications and the web. Listed on Forbes as one of the “http://www.forbes.com/sites/kimberlywhitler/2017/01/08/the-top-influencers-of-cmos-in-2016/#3a4c498c76f4 (Top 20 Influencers of CMO’s)” – 20171 Ranked by Apollo Research in the https://www.linkedin.com/pulse/top-20-influencers-digital-marketers-usa-richard-laven?trk=hp-feed-article-title-like (“Top 20 Influencers of Digital Marketers in the USA”)  – 2016 #1 Global “http://www.onalytica.com/blog/posts/digital-marketing-2016-top-100-influencers-and-brands/ (Digital Marketing) Influencer” – 2016 Most passionate about  My mission is to educate and help people to win business and life in the digital world. It’s very much of being global helping people to understand the digital world; whether creating a business or building a personal brand, within the corporation or on their own, and learn the power of creating on this social global web. What is your next step? We are taking our business to the next level, which means bring out some new products, write an eBook to launch them, to speak in conferences around the world and meet people face to face. My company started as a passion project. It started with reading David Meerman Scott’s, “The New Rules of Marketing and PR” in 2008. He talked about the power of content to attract the audience instead of having to go and chase them with outbound or cold calls and other different tactics that have been around for decades. David Meerman Scott’s concept of sharing content sounded like a good idea because most businesses used cold calls. I came upon Tim Ferries, who I worked for and he liked the idea and the last piece of inspiration was reading a blog post of HubSpot saying that if you don’t have a clue of what to start a business on than start a blog… “What’s a blog…?” So I discovered that a blog was just a place to actually create and share ideas with the world and the topic was inspired by my observation about what was happening with social networks; everyone was obsess with Facebook, Twitter, Pinterest, and Instagram, and the topic that I start to create content around was social media and the tech world. At that time, I was actually unemployed; a few weeks later, I got a job at a digital agency where we built ecommerce sites for companies, but I continued to write and create content and share it. Three and a half years ago, I started to focus on my blog, so the “Passion project” became a full time business and it’s been growing ever since; we have been having fun and it doesn’t feel like work. We’ve built a virtual team; we have editor, we have a marketing manager, we have copywriters, a tech guy, and a marketing automation person. Who your Customers are? I wrote my blog about what I loved and observed and that was social media, my audience were people that was fascinated by social media and how they can use it to build a business and a personal brand and how to get content to move? I recently was nominated as one of the top 20 influencers for CMOs in the USA, so a lot of CMOs read my blog as well. Today we have guest writers that write for us; I write once a week, which is normally an opinion piece. I love writing, I discovered that I love writing, and I became better writer. Jeff’s best advice about approaching your customer Businesses start for many reasons. Some people has a grand plan when they start; I was on board with a startup, we had one idea which we felt that was great, we raised money, and then the initial idea didn’t work, so we...