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Daniel Gefen Show Notes Daniel Gefen – Podcaster & co-founder of Get Featured Started out on 6 figure salary at age 23. Went broke & got evicted onto the streets with family. Started business from scratch. Went broke again. Outsourced his business to a competitor. Run his company out of a hotel lobby for a year. Grew his company and semi-retired on passive earnings at 31. Launched podcast show, which was recently rated Top 26 podcasts to listen to in 2017. Launched new company called Get Featured, which gets people featured on top rated podcast shows. Most passionate about Today, basically, I’m busy with my podcast show called, Can I Pick Your Brain, and I pick the brains of successful entrepreneurs to find out how they became successful, what did they do. I also launched a new company called, http://www.getfeatured.com (Get Featured) where we help people get on targeted podcast shows so they can get more brand exposure for their self branding. About Daniel’s new company Get Featured I think podcasts are more powerful than any PR, they are more powerful than any marketing or advertising you can do, as a guest to promote your business. There is such a thing called Permission Marketing versus Interrupted Marketing. Interrupted marketing is when you got interrupted by somebody that want to sell you something. For example: You scroll on your Facebook feed and suddenly you get a sponsored popup say “Hi! Buy this… or you go on YouTube because you want to see something on YouTube but you have to wait 5 second because somebody wants to sell you something, and we are going to sit there and clicking away: “Skip..  Skip…Skip…” We are not interesting in watching an ad. I want to buy when I want to buy, but don’t interrupt me and try to sell me something. Somebody calls you up on the phone and ask you to get a life insurance… leave me alone! And you hang up.  We hate to being sold to! But, we love to buy. When people give you permission to buy, it’s the most powerful thing. So, for those who listen to us, whatever you’re doing, whatever you’re selling; whether it’s a product or a service, imagine if you had people who literally come to you and ask you to buy anything. Imagine such a world…Wouldn’t it be absolutely incredible. [Hayut: I’m sorry to interrupt, however, in many ways, the right marketing is all about exactly that. It’s all about creating the demand]. Correct. For me, the best form of doing the right marketing is by getting on a podcast show, being the guest. This is the most powerful way. The reason is very simple. Let’s take this; I’m a guest on your show right now. So all of your listeners that listening to us, why are they listening? It’s not because I’m interesting, it’s because they like you, as a host, and your show. They like you, they know you and they trust you. They don’t know me, most people who listen to this may have never heard of me. Because they know you as a host, and they like the guests you’ve had on, and they like the questions, and they like you as a person. I haven’t forced anybody to listen to me; they’re listening because they want to. So now, I have the opportunity to have them get to know as a person,  and if I have something to sell them, something to offer, they are more likely to buy from me, because they got to know me as a person before my product. And that’s the key! The problem is that most people try to spam, they try to play the numbers game… If I just spam a thousand emails than I will get something, if I do 10000 dollars of Facebook ads campaign, something will happen. In my opinion, it’s a very lazy approach and it is very short term. We live in a generation where there is so much noise and so many people are being sold to and they don’t want to be sold to. When they come in to a podcast show, they sharing their story and they build trust, they become the experts of what they do. And then I want to buy from you, not because I think