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12th Episode’s Show Notes The REACH OR MISS 12th episode: The best advice of Guy Kawasaki, Marcus Sheridan, Chris Brogan, John Lee Dumas, Kate Erickson, Joe Pulizzi, Josh Elledge and many successful startup founders REACH OR MISS listeners. When we decided to launch a podcast that will be devoted to customer focus for entrepreneurs, I wasn’t sure what will come out of these interviews.  It seems like Marketing, and Messages and Customer Focus, everything connected to customer’s approach totally changed during this huge Technological Revolution we are all part of. We are celebrating today the 12th episode of the show, and I must admit the message is very clear: When I ask for their best advice I’m getting over and over the same answer. Guy Kawasaki, Chris Brogan, Marcus Sheridan, John Lee Dumas, Kate Erickson, Josh Elledge and many successful entrepreneurs – all talk over and over about one thing: You must talk with your customers (and listen to them)!! In this episode I’ll try to walk you through the best advices of these very successful entrepreneurs. I believe each and every one of you, our listeners, will come with a slightly different point of view on this complicated issue of winning your customers.   I would like to share with you the first best advice, the advice of Chris Brogan. Credit: Raul Colon http://www.reachormiss.com/ep-8-chris-brogan-the-new-york-times-bestselling-author-of-nine-books-shares-the-best-advice-for-entrepreneurs-about-approaching-your-customers/ (Chris Brogan)’s best advice about approaching the customer Chris Brogan, is the New York Times bestselling author of nine books, He is a sought after public speaker and the CEO of Owner Media Group “The best advice that I can have for a startup or entrepreneurial person is always design forward from the customer. To ask what does the customer want in this moment and how can we give them that? How can we deliver something that is going to be great for a customer? I would take a big piece of paper, real life paper and a real pen or pencil, I would start with a circle in the middle and say this is my customer, how do I get them what they want? and what is my role in it? A business should really look to be helpful first and they should think in the terms of is this simple? Is this smart? And is this sharable?”   John Lee Dumas launched EOFire, while looking for a podcast that will broadcast 7 days a week http://www.reachormiss.com/john-lee-dumas-best-tips-for-entrepreneurs-success/ (John Lee Dumas) EOFire – What is your best advice to entrepreneurs about approaching their customer? John is the host of EOFire, an award winning podcast with 1.5 million monthly listens where he interviews today’s most successful entrepreneurs 7-days a week. JLD has grown EOFire into a multi-million dollar a year business and he’s the author of The Freedom Journal and The Mastery Journal “Number one, you need to know who your perfect customer is, the ideal customer, your avatar. Once you know who that person is you can start creating free valuable and consisting content for that person. Then you want to make sure you are getting that content in front of them so you have to find them and make sure you are putting that content in front of them. And of course, they will be attracted to that content because you are creating it for them specifically. Then, once you have the opportunity to get in front of them, asking them a question, sending them an email, newsletter or a social media message, you have to ask the question: What are you struggling with? Than you can start to understand your ideal customers, what their pain point, obstacles, challenges and struggles are, so then you – the person that by the way is been delivering them free value and assisting content, can provide the solution in the form of a product, a service or a community. You are not just somebody pitching them something, you are...