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Nevo Alva Show Notes Nevo Alva is the CEO and co-founder of Visualead, pioneer of embedded visual QR code technology that seamlessly converts part of any image into a QR code, enhancing consumer engagement. Alva drew on his considerable entrepreneurship experience and education to successfully develop and launch Visualead in less than one year. Visualead has a very strong awareness and presence in Asia, particularly in china. The company has a strategic partnership with its main investor the Alibaba Group, the owner of China’s largest e-commerce businesses. Most passionate about today Visualead started 6 years ago; it deals in the connection between offline and Online. I’m most passionate looking at the future of offline to online as I see it, definitely the field of augmented reality and everything related to content of augmented reality. Today we work mainly in china, we have a strategic partner investor which is Alibaba, and in the last four years we worked in china so most of our business, most of our customers are in china and around china. In the near future we are going to see our first launch to other territories such as Taiwan. we are already working in, Thailand, India and Japan. We are Asian focused company. One of the most unique and important thing about us is that we keep innovate all the time and our services are on the front line of technology, this has always been our competitive advantage. Your company We were a group of passionate very young entrepreneurs that recognized a gap in the market of connecting offline and online. Back in 2010, mobile was on the rise and the physical world is here to stay and we decided to use our technical talents and abilities to bridge this gap. We started from scanning images and got the first slap with the understanding that we can’t just invent a new app and expect everybody to know about it and download it. This was the first lesson that we have learned; as a small company we have to have a very good “Go to Market” plan, and we have to have a very good understanding of our customers. So in order to overcome the challenges I mentioned we decided instead of scanning images to take an existing standard of QR code and implement it inside marketing materials, and by that we overcome the need to educate the market because there were about one billion people that already had an app that can scan QR codes. We called our product Visual QR code competitive with regular QR codes. Once we came with this product we got the seed investment which enabled us to launch the product. Your customers First of all we had to choose whether to go to the small businesses in order to make every small business a user, or to build a premium product for the big brands. Because of our experience and the DNA of our company we have chosen to focus on the small businesses, and we believed we can reach a very large amount of small businesses and give them good product. We went through a market strategy process that included research and understood the value we can bring to our customers, we built a “Do It Yourself” online platform that allowed any small business to create its offline to online campaign. This is how we started, not related in any way to china. After one year we managed to have a very impressive platform with nice monthly revenues. And then we looked to grow from one hundred thousand businesses to one million. We made another research and we saw that when you talk about QR codes, offline to online and consumer behavior (of using their phone to many other uses rather than call each other), Asia and specifically China has a very big potential. That was in 2013. Here I have a nice story because we didn’t have a lot of budget, we couldn’t afford to go to big conferences and have a big booth so we signed up for a startup competition. This was my first visit to china. We went to the competition, we got a free booth and we won the competition! Winning this...