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I\\u2019ve been thinking about what I would recommend as the best business to start today.

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Spiritual Foundations

Come now, you who say, \\u201cToday or tomorrow we will go into such and such a town and spend a year there and trade and make a profit\\u201d\\u2014 yet you do not know what tomorrow will bring. What is your life? For you are a mist that appears for a little time and then vanishes. Instead, you ought to say, \\u201cIf the Lord wills, we will live and do this or that.\\u201d

James 4:13-15 English Standard Version (ESV)

Feature Presentation: \\u201cThe Single Best Business to Start (If You Need Money Now)\\u201d

While thinking about this idea of the \\u201cideal business\\u201d, I ran across an article by John Forde at AWAI. I will link to the article in the show notes. (https://www.awai.com/2009/05/is-copywriting-the-worlds-best-business/)

Forde argued in that article that he has a set of objective criteria for what makes \\u201cThe Ideal Business\\u201d \\u2026 and these reasons actually go back to an article written in the 1970\'s by financial guru Richard Russell.

Russell was the writer and publisher of \\u201cThe Dow Theory Letters\\u201d, starting in 1958. Russell died in 2015. But as of the date of his passing, the Dow Theory Letters was the longest-running service continuously written by one person in the business.

So no, he wasn\\u2019t writing about copywriting as we know it. And yet \\u2013 he was a master of the craft.

Anyway, with credit to John Forde and Richard Russell, here are the essential qualities of \\u201cthe ideal business\\u201d for anyone to start.

1. \\u201cSells the World.\\u201d
2. Enjoys Inelastic Demand\\u201d
3. \\u201cCannot Be Easily Copied\\u201d
4. \\u201cHas Low Labor and Overhead Costs\\u201d
5. \\u201cTakes in Cash Billings\\u201d
6. \\u201cIs Free of All Kinds of Regulation\\u201d
7. \\u201cIs Portable\\u201d
8. \\u201cSatisfies Intellectual Needs\\u201d
9. \\u201cLeaves You With Free Time\\u201d
10. \\u201cIs Not Limited By Personal Output\\u201d

I have two more \\u201creasons why\\u201d to add to the list\\u2026 (these are my own additions.)

11. \\u201cEasily Profits Whether Markets Are Up or Down\\u201d.
12. \\u201cIs a Minimalist Business\\u201d.

What do you think? Do you agree or disagree? Shout out at raydwards.com/357 or on Twitter, Facebook, and Instagram, where I am \\u201crayedwards\\u201d

Sponsor

This episode of the Ray Edwards Show is made possible in part by The All-New Ray Edwards Endorsed Service Provider & Certified Copywriter Program, where I help anyone who wants to make big money from their writing without getting a publisher or having a bestseller, and even if nobody knows who you are. Get my proven methods, systems, and even my endorsement \\u2013 go to RayEdwards.com/ESPC

Resources

awai.com
Is Copywriting the World\\u2019s Best Business?
John Forde takes a look at Richard Russell\\u2019s list of criteria for what makes an \\u201cideal business\\u201d and analyzes how it shakes out from a copywriting perspective.

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