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Chris Ducker\\u2019s book Virtual Freedom is a best seller, he has employed over 450 full-time employees, and he has built multi seven-figure businesses. Chris is frequently featured in INC., Entrepreneur, Success, and Huffington Post.

He\\u2019s the founder of youpreneur.com (a term he coined in 2014). Youpreneur.com is an entrepreneurial mastermind community that helps experts become the go-to leader in their market.

\\u201cWhether there\\u2019s a transaction involved immediately, or whether it\\u2019s further down the line, they\\u2019re doing business with me because of the relationship they have with me first.\\u201d

By serving youpreneurs, Chris transcends the old rules of business and helps people build a sustainable business based on their experience, interests, wisdom, personality, and personal brand.

Today Chris shares his insights on personal branding and we discuss his recently released book, The Rise of the Youpreneur.

Click here to download or listen to this episode now.

Tip of the Week

My tip of the week is simply, buy Chris Ducker\\u2019s book The Rise of the Youpreneur.\\xa0 Along with his book he has included hundreds of dollars of bonus material that you\'ll want to check out.\\xa0

Michael Hyatt said, \\u201cI\\u2019ve done pretty well as a personal brand. If I\\u2019d had this book I could have done it twice as fast.\\u201d Check it out at a bookstore near you.

Spiritual Foundations

Today\\u2019s spiritual foundation is based on Proverbs 11:26 from the ancient book of wisdom. \\u201cThe people will curse him who withholds grain during a famine, but blessings will be on the head of him who sells it.\\u201d\\xa0 So, I encourage you to think about that. God blesses the man for selling grain during a famine.

Feature Presentation \\u201cThe Rise Of The Youpreneur, An Interview With Chris Ducker\\u201d

• In reality, as soon as you start coasting, you start dying \\u2013 Why it\\u2019s critical to face the fact you\\u2019re either growing or you\\u2019re dying. (1:12)
• Want to be the definitive guide in your industry? \\u2013 How to shorten your path to success by reading The Rise of the Youpreneur. (5:39)
• \\u201cPeople do business with me personally way before they do business with any of my companies or businesses.\\u201d Chris Ducker (6:00)
• Burnout \\u2013 How it led me to recreate my business with virtual employees and write the book Virtual Freedom. (7:02)
• People do business with me because of the relationship they have with me first \\u2013\\xa0 How to build, market, and monetize your personal brand. (7:38)
• Regardless of your niche, there is enough noise out there \\u2013 What the world needs is YOU, they need someone like you to show them the way. (8:38)
• Your goal as a personal brand \\u2013 Why becoming someone\\u2019s favorite is crucial to your success in a personal branding business. (9:22)
• There are people who will only respond to your voice on this subject \\u2013 Why realizing you\\u2019ve been called to serve will help you build a future-proof business. (9:58)
• When you build the business of YOU there are no real competitors, regardless of the industry or market \\u2013 How being YOU is the unique factor for your profits and success. (10:31)
• How you are 100% in control of your future \\u2013 Overcoming being tied to or enslaved by your personal brand business. (11:12)
• Build a business based on you \\u2013 How to create a business that\\u2019s not reliant only on you. (11:20)
• Michael Hyatt is the personal brand entrepreneur personified \\u2013 Why creating a legacy that will live on past your time on earth is possible as a personal brand. (12:02)
• The most unexpected, amazing Zig Ziglar impersonation \\u2013 Why I still consume some Zig every month. (12:50)
• Build a business based on you, your messaging, your philosophy, the impact you want to make on the world and the people you want to serve. (14:00)
• How to create a smart personal brand without it being totally build on you. (14:15)
• Why listening to the feedback from your audience and community is key \\u2013 How filling the gaps helps you serve your community. (14:47)
• Why I saw the need to create The Youpreneur Roadmap \\u2013 How to build, market and monetize a personal brand. (15:15)
• The genius of giving your community what they need rather than what you want to give them \\u2013 How to serve by \\u201con-ramping\\u201d your customer wherever he may be at the time. (18:00)
• How to help your person-to-person businesses thrive \\u2013 Why sharing behind the scenes with Instagram, Snapchat, Twitter (any social media) helps you connect with your community. (19:00)
• The Personal Brand Building Manual \\u2013 How to use this resource to rise up and embrace your calling. (19:41)
• Why you help people \\u2013 When you know you\'ve been put on this earth to create this message you realize it\\u2019s your calling and it\\u2019s your duty.\\xa0 (20:19)
• The Youpreneur Summit \\u2013 How Chris Ducker discovered his life\\u2019s work and created a movement that\\u2019s calling people to rise up and serve. (20:30)
• \\u201cAll the world\\u2019s a stage\\u201d \\u2013 How to position yourself as an expert through coaching, speaking, being a podcast guest, and being featured in the press. (22:10)
• No one can tell your story and get your point across the way you do. (23:10)
• How you\\u2019re spearheading a movement when you take the gifts you\\u2019ve been given, and you share them \\u2013 How to serve others with your expertise, wisdom, and experience.\\xa0 (23:40)
• \\u201cLet me serve you\\u201d or \\u201cLook at me\\u201d \\u2013 How your motivation impacts your personal brand business (24:00)
• Relationships should be treasured not used \\u2013 How to avoid the spammy, wrong way of pitching yourself (in essence, how to honor relationships).\\xa0 (24:40)

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Resources Mentioned In This Episode

The Rise of the Youpreneur by Chris Ducker

Youpreneur.com

Jim Rohn Home \\xbb Jim Rohn Blog

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