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There are so many ways to make your marketing complex.
Funnels, upsells, cross-sells, JVs, multivariate testing, challenges, tiny offers with a value ladder of upsells\\u2026

Sometimes the best way to sell a horse is with an ad that says \\u201cHorse for sale\\u201d.

But that kind of clarity only comes when you know your perfect client. Your \\u201cright fit client\\u201d.

And you must know their language.
The POSITIVE and NEGATIVE \\u201ctriggers\\u201d.
It\\u2019s like your RFC has a codebook \\u2026. And you need to know that codebook inside-out.

Spiritual Foundations

How To Be Blessed

 Blessed is the man Who walks not in the counsel of the ungodly, Nor stands in the path of sinners, Nor sits in the seat of the scornful; But his delight is in the law of the Lord, And in His law he meditates day and night. He shall be like a tree Planted by the rivers of water, That brings forth its fruit in its season, Whose leaf also shall not wither; And whatever he does shall prosper. Psalm 1:1-3 (NKJV) 

Tip of the Week

This week\'s tip is simple: Get on\\xa0Clubhouse!

I know there have been a few come-and-go platforms in the social media world, but this one looks like it\'s here to stay \\u2013 already over 100 million users!

What\'s different about\\xa0Clubhouse? It\'s \\u201cSocial Audio\\u201d. This is a place where you can host, or participate in, discussions on a particular topic. Live, audio only discussions \\u2013 A great place to teach, learn and network with your people.

Visit\\xa0JoinClubhouse.com\\xa0for more information on how to get started.

Feature Presentation

This week\'s episode is a good one to listen to multiple times because there is a lot to unpack: Who is your \\u201cRight Fit Client\\u201d \\u2013 AND \\u2013 Have you learned their language?

That second point is the one that seems to get screwed up the most. Your RFC has certain triggers that they respond to \\u2013 both positive and negative. It\'s like they have their own codebook\\u2026a language that they recognize and respond to. Once you decipher that code, writing copy that makes them react becomes almost trivial.

In next month\'s\\xa0Copywriting Academy Live, we\'ll focus on how to build this Messaging Codebook for your Right Fit Client \\u2013 AND \\u2013 how to keep building it, block by block. When we\'re done, you\'ll have your first, high-performance Sales Page, and you\'ll have the ability to easily generate subsequent offers using your Messaging Codebook. You\'ll know what to say and how to say it.

TCA Live\\xa0is only a few weeks away. Get signed up now so I can get your materials in the mail (Yeah\\u2026materials \\u2013 This is a workshop, not a seminar. Be ready to be productive and profitable!)

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on\\xa0Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on\\xa0Facebook,\\xa0Twitter, and\\xa0Instagram

Visit\\xa0Ray\'s community on Facebook\\xa0\\u2013 This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.