How To Sell Well

Published: Jan. 2, 2017, 11 a.m.

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Selling is a problem for a lot of people because they associate it with being pushy and slimy.

What if selling could be a soul-enriching experience where everyone comes out on the winning side?

Click here to download or listen to this episode now.

Feature Segment: \\u201cHow To Sell Well\\u201d

Our guest this week, StoryBrand CEO Nigel Green, reveals the secret of transforming selling from scary to soothing.

Here are some of the things you\\u2019ll learn in this episode:

  • Never let your studies get in the way of your education (6:12)
  • The Art of Selling Well (6:44)
  • How to create long-term customers (7:49)
  • Ignorance is sometimes bliss (8:24)
  • The difference between marketing and sales (9:01)
  • Why most people don\\u2019t succeed at selling (9:25)
  • The power of having a \\u201cNoble Selling Purpose\\u201d (9:43)
  • Wanting something For people, not From them (10:40)
  • How to properly reframe the most important sales question (10:58)
  • The biggest mistake salespeople make (11:41)
  • Why most sales training doesn\\u2019t work (12:34)
  • Here are the questions that really work (13:19)
  • The \\u201cSecret Weapon\\u201d in selling (14:38)
  • The steps to Selling Well (15:47)
  • What to listen for in a sales conversation (17:03)
  • How to make the needle move right now (19:51)
  • Nigel\\u2019s Core Philosophy (21:30)

Resources Mentioned In This Episode

Free Training: 5 Minute Marketing Makeover

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