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This week we review the fundamental differences between marketing and selling, and how to properly execute both.

Plus, I introduce you to two of my students, Jason and Melanie Crane. We\'ll talk about their entrepreneurial journey as a husband and wife team, they\'re challenges, and how you can achieve success without sacrificing your marriage.

I\'ll also tell you how you can learn the same fundamental sales system that we use for each and every product and service we sell (Product Launch Formula), absolutely free of charge.

Key Insights

• \\u200bMarketing and Selling are NOT the same thing
• \\u200bMarketing is where you connect with your audience and let them buy in to your worldview, philosophies, and ideas - Marketing is preparing your audience to buy from you.
• \\u200bThe offer is critical. Get it right, or nothing else works. It must be made irresistible to the audience.
• \\u200bBuilding a list through lead magnets and email marketing allows for sequential communication and increased chances of making a successful sales offer.
• \\u200bBuilding a relationship with customers and being perceived as a helper, rather than someone trying to sell, can amplify your business and foster connections.
• \\u200bSacrificing personal relationships for the sake of success can lead to negative consequences and the breakdown of marriages.
• \\u200bCreating or joining a Mastermind group can provide a supportive and motivating environment for personal and professional growth.
• \\u200bBeing part of a supportive community can be transformational in achieving your goals and overcoming challenges.
• \\u200bMaking the process of improving a marriage fun (even integrating dance in Jason and Melanie\'s case) can help engage both partners and create a positive experience.

Links

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• \\u200bFree PLF Masterclass\\xa0- Get the fundamentals of Product Launch Formula, taught by its creator, Jeff Walker. This is my sales system. It\'s what my company uses every time we launch a new product or service. If you want to sell online, this is the way. These free Masterclass videos are only available for a few days, so get them while you can
• \\u200bBAM Prosperity\\xa0- Visit Jason and Melanie\'s site to learn more about how to build a business without sacrificing your personal relationships

How You Can Help

Subscribe to the show in\\xa0Apple Podcasts\\xa0or on\\xa0Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

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