Podcasts Business Ray Edwards Show Copywriting Q&A With Sean & Ray

Copywriting Q&A With Sean & Ray

Published: March 13, 2017, 10 a.m.

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You asked\\u2026we answered.

In this episode we\\u2019re going to answer seven of the most common questions we get about copywriting.

Click here to download or listen to this episode now.

Spiritual Foundations

\\u201cAnd my God shall supply all your need according to His riches in glory by Christ Jesus.\\u201d \\u2013 Philippians 4:19

Another story from our friend Andy Mason of HeavenInBusiness.com:

A business owner of a small insurance (brokerage) agency has been sharing with his employees about how good Father God is and how He likes to love, help, and bless people.

One of the staff, who has been professing to be an atheist for, comes to the boss and says, \\u201cWill you pray for a good quote on this account? We really need a miracle.\\u201d

The owner says, \\u201cYou want me to contact Heaven and get a good quote rather than the insurance company?\\u201d

She says, \\u201cYes.\\u201d

There was only one insurance company (underwriter) left who hadn\'t declined or offered unreasonable terms. This was their only hope.

Later that day they received an outstanding quote, better than they expected, from this insurance company.

The proposal was presented and they wrote the new business. This new account will represent almost 20% of the \\u201catheist\'\\u201d salesperson\'s annual target!

How about that\\u2026God even cares about atheists.

Tip Of The Week

For a limited time I\\u2019m making available my free copywriting course entitled \\u201cRay\'s Short Course on Copywriting: Selling Without Sleazing\\u201d plus a free ebook about the $2 Billion Sales Letter You\\u2019ve Never Heard Of.

Inside this free course you\\u2019ll find the answers on how to sell without feeling sleazy, and I\\u2019ll walk you through the most successful sales letter ever written, and show to how to apply it to your product or service.

Feature Segment: \\u201cThe 5 Readers You Either Benefit Or Betray\\u201d

Here are some of the most common questions we get about copywriting:

  1. What is copywriting?
  2. What is a sales letter?
  3. Why is copy so hypey/cheesy/pushy?
  4. Will this work for my business? My business is different.
  5. Does long copy actually work?
  6. Should I learn copy or just hire a writer?
  7. Isn\\u2019t copy manipulative? Isn\\u2019t that wrong?

And\\u2026you guessed it\\u2026some snippets from our conversation:

  • Do I need a lawyer for this? (9:40)
  • Sean\\u2019s rant of the week (10:20)
  • Words that move the world (12:55)
  • How not to gracefully exit a packed room (13:38)
  • The world before the internet (15:16)
  • The Bottle Cap Incident (16:08)
  • The Father of the Sales Page (17:10)
  • Hold the cheese (18:04)
  • The Dark Side of Jedi Mind Tricks (20:13)
  • Trickless Marketing (21:01)
  • You are, but you aren\\u2019t (21:28)
  • B2B or B2C\\u2026it\\u2019s ATS (24:58)
  • Are you boring? (25:24)
  • Do I really need to learn this? (28:14)
  • Aristotle was a great copywriter (30:58)

Resources Mentioned In This Episode

How To Help

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