#214: How to Write Copy That Sells
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Do you know what the most important skill in business is? Persuasive communication. And persuasive communication is at the heart of great Copywriting.
Today, a reading from my forthcoming book, How to Write Copy That Sells.
Click here to download or listen to this episode now.
Spiritual Foundations
How to lead like Jesus.
\\xa0Now before the Feast of the Passover, when Jesus knew that His hour had come that He should depart from this world to the Father, having loved His own who were in the world, He loved them to the end.
And supper being ended, the devil having already put it into the heart of Judas Iscariot, Simon\\u2019s son, to betray Him, \\xa0Jesus, knowing that the Father had given all things into His hands, and that He had come from God and was going to God,\\xa0rose from supper and laid aside His garments, took a towel and girded Himself. After that, He poured water into a basin and began to wash the disciples\\u2019 feet, and to wipe them with the towel with which He was girded. \\xa0Then He came to Simon Peter. And Peter said to Him, \\u201cLord, are You washing my feet?\\u201d
Jesus answered and said to him, \\u201cWhat I am doing you do not understand now, but you will know after this.\\u201d
Peter said to Him, \\u201cYou shall never wash my feet!\\u201d
Jesus answered him, \\u201cIf I do not wash you, you have no part with Me.\\u201d
Simon Peter said to Him, \\u201cLord, not my feet only, but also my hands and my head!\\u201d
Jesus said to him, \\u201cHe who is bathed needs only to wash his feet, but is completely clean; and you are clean, but not all of you.\\u201d\\xa0For He knew who would betray Him; therefore He said, \\u201cYou are not all clean.\\u201d
So when He had washed their feet, taken His garments, and sat down again, He said to them, \\u201cDo you know what I have done to you? You call Me Teacher and Lord, and you say well, for so I am. \\xa0If I then, your Lord and Teacher, have washed your feet, you also ought to wash one another\\u2019s feet. For I have given you an example, that you should do as I have done to you. \\xa0Most assuredly, I say to you, a servant is not greater than his master; nor is he who is sent greater than he who sent him. If you know these things, blessed are you if you do them.
John 13:1-17
Tip of the Week
Social Media Marketing World 2016.
- 3,000 pros in San Diego
- Top Pros: Guy Kawasaki, Jay Baer, Mike Stelzner, Amy Porterfield,Pat Flynn, Michael Hyatt, Dan Miller, Michael Port, Cliff Ravenscraft, Chris Brogan\\u2026 and yours truly.
- Networking party onboard the USS Midway
- Lots of learning sessions, including a copywriting for social media workshop!
Feature Segment: How to Write Copy That Sells
A reading from my forthcoming book,\\xa0How to Write Copy That Sells..
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