#141: 3 Reasons Why You Must Master Copywriting [Podcast]

Published: Nov. 26, 2014, 11 a.m.

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Some people think \\u201ccopywriting\\u201d \\u2013 the art and science of writing sales copy \\u2013 is dead and gone. Killed by social media.

The truth is copywriting is alive and well. and more important than ever to you and your business. You must master this.

Tip of the Week:

For a long time, I stopped taking handwritten notes. I found it tedious, and I found I seldom referred to them again. Plus I was so worried about catching every little detail, just taking t he notes was a stressful experience.\\xa0Then I discovered Sketchnotes. Now I look forward to taking notes. I highly recommend you try this, even if you think you can\'t draw. Get the book, and check out the website of Mike Rohde. He\'s the leader of the Sketchnotes movement. He did the illustrations for REWORK. You can watch a video demo of this \\u201cSketchnoting\\u201d\\xa0thing in action here. Have fun.

Spiritual Foundations:\\xa0Grace For Each Day

\\u201cTherefore do not worry about tomorrow, for tomorrow will worry about its own things. Sufficient for the day is its own trouble.\\u201d
Matthew 6:34

The Israelites were in the desert, and God provided food for them each morning called manna.

God commanded them to collect only enough for that day \\u2013 if they took more, or kept any, the next day it was filled with worms and it stank.

The manna in the Old Testament is a picture of God\'s grace, and he was showing us that He gives you enough grace for today, and you can\'t try and save it up for tomorrow.

And that\'s okay, because there will always be a new supply of fresh grace every day.

Worrying about what you will do tomorrow, being afraid and anxious, ruins today and doesn\'t help tomorrow in the least.

Rest in the fact that God is trustworthy, and keeps his word.

Rest in the new grace God has given you today. And remember\\u2026 it\'s always today.

Feature Presentation:\\xa03 Reasons Why You Must Master Copywriting

There are 3 reasons why you must master the art and science of copywriting, no matter what your business or job.

  1. Human psychology does not change.
  2. Sales copy may look different, but it still works the same.
  3. Sales copy allows you to create money-generating assets out of thin air.

Next Week:\\xa0\\xa0The \\u201cAsk Me Anything\\u201d Episode

Get The Transcript

Click here to get the transcript.\\xa0Transcripts provided by SuccessTranscripts \\u2013 a great solution if you need your podcast, sermon, speech, or other audio transcribed.

Question: How will you apply the power of copywriting\\xa0in your business or career?\\xa0Click here to leave your comments.

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