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If you give away free content as part of a \\u201cContent Marketing\\u201d strategy, it\'s important to know wthat you should not give away everything. If you give away the wrong stuff, you\'ll never make any money.

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In today\'s episode I you get the \\u201c5 Fatal Flaws Of Free Content\\u201d \\u2013 and how to avoid them.

Tip of the Week:

The best way to manage all your passwords: Dashlane.

Spiritual Foundations:

\\u201cDoes the Holy Spirit convict us of sin?\\u201d My answer may surprise you.

And when he comes, he will\\xa0convict the world concerning sin and righteousness and judgment:\\xa0concerning sin,\\xa0because they do not believe in me;\\xa0concerning righteousness,\\xa0because I go to the Father, and you will see me no longer;\\xa0concerning judgment, because the ruler of this world\\xa0is judged.\\u201d

John 16:8-11

Feature Presentation:\\xa05 Fatal Flaws Of Free Content

Content marketing is a great tactic \\u2013 as long as you don\'t give away the wrong stuff. Doing that will kill your hope of making any sales. Here are the 5 biggest \\u201cfatal flaws\\u201d I see people make with free content as a marketing strategy\\u2026

1. Fails to move the reader progressively toward a decision
2. Assumes too much about what the new reader already knows.
3. Gives away the thing readers are most likely to pay for.
4. Gives away all the \\u201chow to\\u201d. (Only give away the \\u201cwhat to\\u201d)
5. Closes all the \\u201copen loops\\u201d in the readers mind.

Get The Transcript

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Question: What experience (good or bad) have you had with giving away free content as a marketing strategy?\\xa0Click here to leave your comments.