#126: 5 Fatal Flaws Of Free Content [Podcast]
If you give away free content as part of a \u201cContent Marketing\u201d strategy, it's important to know wthat you should not give away everything. If you give away the wrong stuff, you'll never make any money.
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In today's episode I you get the \u201c5 Fatal Flaws Of Free Content\u201d \u2013 and how to avoid them.
Tip of the Week:
The best way to manage all your passwords: Dashlane.
Spiritual Foundations:\u201cDoes the Holy Spirit convict us of sin?\u201d My answer may surprise you.
Feature Presentation:\xa05 Fatal Flaws Of Free ContentAnd when he comes, he will\xa0convict the world concerning sin and righteousness and judgment:\xa0concerning sin,\xa0because they do not believe in me;\xa0concerning righteousness,\xa0because I go to the Father, and you will see me no longer;\xa0concerning judgment, because the ruler of this world\xa0is judged.\u201d
John 16:8-11
Content marketing is a great tactic \u2013 as long as you don't give away the wrong stuff. Doing that will kill your hope of making any sales. Here are the 5 biggest \u201cfatal flaws\u201d I see people make with free content as a marketing strategy\u2026
- Fails to move the reader progressively toward a decision
- Assumes too much about what the new reader already knows.
- Gives away the thing readers are most likely to pay for.
- Gives away all the \u201chow to\u201d. (Only give away the \u201cwhat to\u201d)
- Closes all the \u201copen loops\u201d in the readers mind.
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Question: What experience (good or bad) have you had with giving away free content as a marketing strategy?\xa0Click here to leave your comments.