Constantinos Tsikkos Part 2: Buying, Sales, Anthropology and Trend Forecasting
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In part-two of my conversation with Constantinos Tsikkos, he walks us through his thoughts on how the post COVID-19 fashion landscape is evolving. We discuss how retailers can seamlessly merge offline and online experiences as showcased by Swedish streetwear brand Tr\\xe8s Bien, through their virtual store tours on Zoom. And we explore the importance of brand messaging; being informed, being agile and showcasing sustainability, prioritising your community and harnessing consumer loyalty.\\xa0
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