How to Establish Trust and Win Customers Online - Part 1 (w/ Jimmy Lea)
b"In this episode, Jimmy Lea, product evangelist at Kikui, kicks off this two-part series on how shop owners can develop trust online through Google.\\xa0 This week, Lea talks about: Why shop owners need to pay attention to Google Reviews Why obsessing over 5-star ratings isn't the right strategy with Google Why shop owners must engage with customer reviews and why Google loves this How to report consumer abuse (false reviews)aimed at tanking your reviews What is review gating and why it's a bad practice for your shop How to properly solicit customer reviews How to get optimized Google reviews to attract the right customers"