How I Get More Customers Using Digital Marketing | Andrew Knudsen with Dan Vance
b'In this episode of Ratchet+Wrench Radio, Andrew Knudsen, vice president of Coventry Motors in Huntington Station, New York, and Dan Vance founder of digital marketing agency Advanced Local talk about digital advertising.\\n\\xa0\\nKnudsen and Vance were featured in the January 2023 issue Case Study \\u201cHow I Invested in Digital Marketing.\\u201d The two talk at length about how they met, why Knudsen hired Vance and what shops can learn from their partnership as client and service provider.\\n\\xa0\\nYou\\u2019ll learn the following:\\xa0\\xa0\\xa0 \\u2022\\xa0\\xa0\\xa0 How Andrew handled his shop\\u2019s digital marketing before outsourcing to Dan\\xa0\\xa0\\xa0 \\u2022\\xa0\\xa0\\xa0 When they pair began working together and why Andrew felt he needed help\\xa0\\xa0\\xa0 \\u2022\\xa0\\xa0\\xa0 Dan\\u2019s process for analyzing a customer\\u2019s digital marketing needs\\xa0\\xa0\\xa0 \\u2022\\xa0\\xa0\\xa0 Common pitfalls that plague auto shop websites\\xa0\\xa0\\xa0 \\u2022\\xa0\\xa0\\xa0 What strategies Dan used to help Andrew grow his business online\\xa0\\xa0\\xa0 \\u2022\\xa0\\xa0\\xa0 Why retargeting keywords helped Dan get Andrew the right type of customers\\xa0\\xa0\\xa0 \\u2022\\xa0\\xa0\\xa0 The difference between programmer and Google ads\\xa0\\xa0\\xa0 \\u2022\\xa0\\xa0\\xa0 The benefits of outsourcing digital marketing\\xa0\\xa0\\xa0 \\u2022\\xa0\\xa0\\xa0 Digital marketing versus word of mouth\\xa0\\xa0\\xa0 \\u2022\\xa0\\xa0\\xa0 How digital agencies shop show owners ROI'