EVERY business should have an email marketing campaign. Claire's so passionate about this.
b"Often all we hear is develop a group on social media. \\xa0And there's nothing wrong with doing just that, but a group is a SERIOUS investment in terms of time, seven days a week. \\xa0A group also doesn't help you capture visitors to your website so you can build a relationship with those who aren't ready to buy from you immediately (which is often a very high percentage of traffic to your site). Email Marketing can sort all those issues. \\xa0But we know the thought of email marketing can be overwhelming... even though its not in reality."