EP8: Shifts That Allowed Me To Go From Selling My Expertise For Free To $5k, $10k, $25k Sales
These Are The Shifts That Allowed Me To Go From Selling My Expertise For Little To Nothing (Free) To $5k, $10k, $25k Sales
Has someone ever asked you what it is that you've done that has totally transformed your business, what you do, and how you show up? Or you probably have never heard it before but hoping that someday you will be so successful that you get flooded with these questions a lot. If it's the total opposite, you're experiencing a lot of failures and setbacks, remember that it's a launching pad to take your business to the next level.
In this week's episode, you'll learn about:
- Things that you need to shift to succeed as a business leader
Part One of ‘These Are the Shifts That Allowed Me to Go from Selling My Expertise for Little to Nothing’
The first thing you need to shift is your negative mindset that if you can't afford it, no one can afford it. Second, you need to throw away your cape because you cannot save everyone. What happens often is when you're trying to save someone from themselves, you might work for free. Very often, a lot in hopes that you can get them to see the bright light at the end of the tunnel, and they'll eventually pay you. Or again, you start negotiating your fees and rates based on what you think somebody has the ability to pay. And that keeps you stuck. You can't help someone who doesn't want to help themselves. You cannot save somebody who doesn't want to be saved.
“My net worth will never exceed my self-worth.” — Shameca Tankerson (11:10-11:14)
Put your money where your mouth is, where your treasure is, your heart will also be. Because when that is aligned, they have something on the line. They have something at stake. Some of your businesses are in triage mode. You're not in a space where you can talk about helping people for free, but still, you're trying to do it, and then you find yourself struggling month in and month out. You've got to take the ass off your shirt off your chest, raise the standard and decide who you can serve right now. Look for the people who are looking for the life raft that they need. You have to offer and go after those people. You don't want to convince or push anyone. You want to pull people across the finish line. It's way too much work.
Part Two of ‘These Are the Shifts That Allowed Me to Go from Selling My Expertise for Little to Nothing’
The third thing that you need to do is to adopt this belief or get the understanding that your net worth will never out-earn your self-worth. Your past failures and setbacks may be speaking out loud but hold on to your positive affirmations and speak the truth that you want to manifest. There's a misconception that being confident is about bragging, but it's the other way around. No one's going to say that or talk to people about that better than you can. The more you stand up and speak, the more you will attract clients because you're letting them know what problem you can solve for them.
“Being confident is not bragging.” — Shameca Tankerson (11:44-11:47)
It's time to use your fear as fuel. Most people usually think it's a sign to run away, but it usually occurs when you're moving into an unknown zone. You feel uncomfortable because you haven't experienced it yet. So, whether it's raising your rates or talking to clients whom you thought at that time was out of your league, your body is wired that when you're doing something that's outside of your comfort zone, it's wired to pull you back. So, you have to learn that's how your body responds, and then you get to decide to do something different.
The fourth thing is understanding that confidence or getting anchoring in my spirit. You're the first person to sell your services, so get out there and sell more. Be vocal about it. Connect with people whom you can see from a distance seem to be engaging with you. Look for people whose needs match what you're offering. Lastly, flip the script on fear, using fear as fuel. Declare that you have big dreams and big goals. You make a positive impact and influence. You can do it!
About Shameca Tankerson
Shameca Tankerson is an award-winning business coach, national speaker, and bestselling author. She is a badass at helping women own their worth, claim their confidence, and become high performing power players who get paid – without the guilt. She's called to challenge you to your greatness, stretch you, test your limits, and set fire to your fears. Her clients are high achievers, dreamers, visionaries, who hold something so powerful, so wickedly incredible within… they are on the cusp of greatness - yet the scars of their past have them second-guessing themselves.
Together we call on your courage, bust through fear, and awaken your inner powerhouse so you can stop apologizing, shrinking, hinting, whispering, asking for permission, giving in, and pretending to be satisfied with the status quo. It’s your time. Listen Love, when you stop playing small and show up fully, your business and income will naturally grow too. Discover how clients see your Level of Authority and any blocks sabotaging your sales. http://shamecatankerson.com/