You Can't Afford Not to Have Onboarding Programs for Salespeople

Published: May 1, 2012, 11 a.m.

No matter how good a salesperson looks on paper, you can't drop that person into a new company and expect him to start generating revenue immediately. You need an onboarding program that helps new-hire salespeople fully understand the value the company offers and how to sell that value, says sales management strategist Lee Salz. Without one, you lose money on salesperson turnover or if they stay, they make less-than-optimal sales.