Why You Want to Be a Storydoer, Not a Storyteller
United Airlines is a storyteller; JetBlue is a storydoer. Reebok is a storyteller; Nike is a storydoer. Dr. Pepper is a storyteller; Red Bull is a storydoer. What's the difference? Storydoers tell their story through action rather than exposition. They enact it by creating experiences or products that are so compelling that people want to tell everyone about them, says Ty Montague, author of True Story. In this podcast he explains the benefits of storydoing and how to turn your firm into a storydoer.