Why You Need to Rethink Your Marketing Strategy
Want to get prospects to pay attention to you and trust you? Then you need to create marketing that isn't perceived as marketing. You need to create content that helps people solve a problem, says Michael Stelzner, author of Launch: How to Quickly Propel Your Business Beyond the Competition. Listen as Stelzner discusses why content marketing is the better strategy and what you can do—no matter how large your firm—to create content and grow your business.