Why Sellers Must Collaborate with Buyers
Consultative selling on its own has worked for many years for many sellers. But with the incredible amount of information available to buyers before they even talk to a seller, buyers need help sorting it out and making the right decision. They need a collaborator, says Nancy Bleeke, author of the book Conversations that Sell. Through collaboration not only do you uncover needs and demonstrate your expertise, but you work with them to decide on the best possible solution.