Why an Indirect Approach to Sales and Marketing Works Best—An Interview with Robert Rosenthal
Traditional marketing and sales approaches that focus on pushing out a campaign or pushing a particular service no longer work. Instead you need a more direct approach in which you educate prospects, have interesting conversations with them, and solve problems. Robert Rosenthal, author of Optimarketing: Marketing Optimization to Electrify Your Business, explains why the indirect approach is better and why firms can't be afraid to try imaginative marketing ideas.