What C-Level Executives Want from Sales Meetings
If you have a meeting with a CEO and think you're going to win him over with your PowerPoint presentation, think again. C-level executives want you to come to them with ideas and new perspectives on the issues they're dealing with, not a presentation of your services. Approach the meeting as a consultant and give them an opportunity to discuss issues important to them, and you'll start to develop the trust necessary to turn that prospect into a client.