Tips for Creating a Social Media Marketing Strategy for Your Firm - With Dana VanDen Heuvel

Published: June 10, 2009, 2 p.m.

Many professional services firms see their competition winning new business by blogging, connecting on social networks, and launching podcasts and online videos. And they want to know, "How can I do the same?"

Dana VanDen Heuvel, founder of the Marketing Savant Group, explains how firms can create a social media marketing strategy. Topics he addresses include what questions firms need to ask themselves and how firms should integrate a CRM system into their plans.


(Time: 10:54)

Interested in hearing more? Watch the full presentation with Dana.