The Trade Show Is Not Dead, but Your Show Strategy Might Be
Trade shows today are more than handing out brochures and hoping someone stops by your booth so you can get their email address. If that's your strategy, you're setting yourself up for failure. These days you have to make a concerted effort to connect with people who have a true interest in what you offer. Listen as Todd Schnick, founder of marketing and consulting firm The Intrepid Group, discusses how to improve your trade show strategy and develop quality leads.