The New Rule for Length of Prospecting Email Messages
Not long ago, the rule for the length of prospecting email messages was to limit your text to 165 words. That rule has changed and even become more complicated, says Kendra Lee. Listen as she explains what length is now preferred, how the length varies depending on where your prospects live, how to prevent prospecting email from being marked as spam, and the most common mistake people make when composing prospecting email messages.