The Key to Getting Buyers to Respond to Prospecting Email
When you receive a generic prospecting email, what's your first reaction? To delete it? Your buyers feel the same way. If you want them to respond, you must personalize it. Listen as prospecting and lead generation expert Kendra Lee explains how to personalize prospecting emails—even when your list has hundreds of prospects, two things you must never include in prospecting emails, and the importance of follow-up email.