The Biggest Barrier to Implementing a Marketing Planning System—and How to Eliminate It—An Interview with Mike Meldrum
Companies know they need a marketing planning system. However, 80% of organizations don't have an integrated and coordinated plan. Many barriers prevent them from implementing one, but the biggest is the lack of line management support, says Mike Meldrum, co-author of The Complete Marketer. Listen as he explains why this is a problem, how to eliminate it, as well as other challenges marketers face in organizations.