The Best Way to Sell Professional Services

Published: Aug. 16, 2011, 11 a.m.

Contrary to popular belief, there is no one way to sell. In fact, the best way to sell professional services is your way.  Use your individual strengths and talents to succeed, says Tony Rutigliano, co-author of Strengths Based Selling. Listen as Rutigliano explains how people with different talents, including those not considered strong sales traits, are succeeding in sales.