The Best Way to Cross-Sell and Up-Sell within an Organization

Published: Feb. 11, 2014, noon

You're already working on a small project for a large company, but there's a much larger project coming up in a different division that you'd love to work on. How do you win that deal? Listen as sales growth expert Adrian Davis explains his five-step process for winning that large deal, as well as how salespeople can become trusted advisors to client executives.