Social Media Is Not a Strategy; It's a Channel—An Interview with Michelle Golden
Many people get excited about the latest and greatest social media platforms, thinking they have to use whatever new pops up. The truth is you must assess each one to determine if it's right for you. And you have to do it regularly, as the networks are continually changing as are buyer preferences. Listen as Michelle Golden, author of Social Media Strategies for Professionals and their Firms, discusses strategy for deciding which social networks to use and how firms use them to nurture client relationships and grow business.