SEO, SEM, and Advertising, Oh My!
Generating leads online can be challenging, especially when SEO rules frequently change. But if you know who your idea client is, know what websites and blogs they visit, and produce content that they want and need, you can better target them and drive traffic to your site. Listen as Duct Tape Marketing's John Jantsch discusses how B2B firms can best use online advertising, SEO, SEM, and social media to increase lead generation