Relationship-based Selling: Report of Its Death Is Greatly Exaggerated
After hearing people say relationship-based sales approaches are dead, RAIN Group decided to find out if that were true. After all, people have been using that for many years, and if it were true, their way of doing business would have to change significantly. To its surprise, RAIN Group did not see evidence of relationship selling's death in the research they conducted. Listen as Mike Schultz, co-president of the firm, explains why relationship-based selling is still important and what sales winners do over their second-place finishers.