Professional Services Marketing Enters a New Phase
If you think marketing professional services is challenging, consider what it was like more than 30 years ago when firms were just learning to do it. Partners in firms didn't know how to do it, and they fought against ideas marketers presented to them. But marketers persevered, and the methods they came up with are alive and thriving. Listen as Bruce Marcus, author of Professional Services Marketing 3.0, discusses the evolution of professional services marketing and what firms must do today in order to succeed.