Metaphors: Don't Leave Home to See a Buyer without One
We all speak in metaphors: "It's cold as ice," "I don't have the bandwidth to handle that right now," "The room looked like a bomb hit it." It's imperative now that services professionals strategically use them in sales conversations to get prospects to pay attention them. Listen as Anne Miller, author of Make What You Say Pay!, explains how to use metaphors to effectively describe your services, how your services help businesses, how to address client objections, and how to get your foot in the door of a new client.