Making Change Happen: Insights for Creating Remarkable Things at Your Firm - An Interview with Dr. John Kotter
The strategies for marketing and selling for professional services firms aren't that complicated. But getting the leaders together and choosing a strategy often is.
In this podcast we look at what leaders can do to make change happen at their firms with Dr. John Kotter, professor of leadership at Harvard Business School and author of New York Times bestsellers A Sense of Urgency and My Iceberg Is Melting, as well as the world's most influential book on organization change, Leading Change.
He says people fail to successfully make change not because they lack capability and intelligence, but because they simply haven't been through a lot of big changes. The good news is you can learn it. You can do it. You can make some remarkable things happen. You just have to think in a different way.
(Time: 11:58)