How to Use Your LinkedIn Profile to Generate New Business
If you have a B2B service firm or are a service professional, LinkedIn is the place to be. It allows you tremendous opportunities to connect with prospective clients and generate new business. But you have to have to have a strategy for using it, says social media strategist Neal Schaffer, and it all starts with your LinkedIn profile. Listen as Schaffer discusses how to use your profile as a sales and marketing tool, as well as how to use groups to develop new business.