How to Turn Customers into Advocates and Marketers for Your Brand
Thanks to social media, word of mouth has been "massively amplified." Where once talk about favorite restaurants or companies were limited to the few people around the water cooler, now millions of people can hear about an experience you had with a business. That doesn't mean companies have to sit by while this happens. Listen as Rob Fuggetta explains how companies can tap this powerful source and use passionate customer as advocates and "virtual marketers."