How to Respond When the Buyer Says No—An Interview with Tom Hopkins
When the average person hears a "no" from a buyer, their automatic response is to think they're not the buyer isn't interested and to end the conversation. The reality is a no is an opportunity to continue the discussion, uncover the buyer's concerns, and possibly turn the no into a yes. Listen as Tom Hopkins, author of When Buyers Say No, explains how to respond to buyer objections and keep the sale moving forward.