How to Keep Wired and Dangerous Customers Happy
Over the past few years a perfect storm of customer service has formed. Customers are given self-service features that frustrate them, they are demanding value in ways they've never done before, and they have incredible reach and power via social media. Buyers are "wired and dangerous," and professional services firms need to keep them satisfied. Listen as Chip Bell and John Patterson, authors of the new book Wired and Dangerous, discuss how B2B customers have changed and how firms should handle this "perfect storm."