How to Get More—and Higher-Paying—Clients
Everyone wants more clients, and higher-paying clients. But only those who claim a niche and know how to tell their story will succeed. That's because people want specialists to help them, not generalists. Listen as Nancy Juetten, contributor to the recently release book Speak More: Marketing Strategies to Get More Speaking Business, discusses the importance of specializing in an area and how to craft messages, including your profile, that attract your ideal client.