Having a Noble Sales Purpose Puts You on the Fast Track to More Revenue
Certain behaviors determine a person's sales effectiveness—such as asking the right questions, uncovering the buyer's true need, and developing rapport with the buyer. What you might not know is selling with purpose, truly wanting to make a difference in clients' lives, can also lead to more sales. In fact, organizations that have a higher sales purpose outperform organizations that are focused on just producing revenue, says Lisa McLeod, author of Selling with Noble Purpose.