Don't Write One Piece of Content Until You Do This
Content marketing can help you grow your business, but only if you produce remarkable, high-quality content. Anything less, and you're wasting your time. So, before you put pen to paper—or hands on keyboard—make sure you know what your customers want and have the resources and structure to produce amazing content, says content marketing evangelist Joe Pulizzi. Doing so will increase your online footprint and pull more buyers to you.