Don't Let Your Sales Proposal Turn into a Horror Story
Providing sales proposals for prospective clients can be
challenging. You want to win the client, but it's often a lot of work with low
chance of success. And sometimes things can happen that can turn the process
into a horror story. These tips from
Michael McLaughlin, a Principal with MindShare Consulting, LLC and coauthor of Guerrilla
Marketing for Consultants, can help
prevent that from happening.
Listen as Mike discusses whether you should charge for a diagnostic, methods for establishing trust with a prospective client, steps for following up after the proposal has been submitted, and what to do when you're denied access to the decision makers.
(Time: 15:58)